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Outperform your competition by 15 to 20%: What's the secret?

Create stronger stakeholder relationships. It may seem counterintuitive that in order to be more profitable you should invest more money in stakeholder relationships than one's peers. Yet an increasing body of research is showing a stakeholder approach to correlate to better company performance. 

The strategic upside potential of a values-based, stakeholder approach is growing increasingly clear thanks to books like Good Company: Business Success in the Worthiness Era by Laurie Bassi, Ed Frauenheim, and Dan McMurrrer with Larry Costello. 

For an overview of the book, read our review here:
Superior Business Performance Through Stakeholder Approach 

To learn what's involved in evolving to a stakeholder approach, read our how-to article here:
Implementing a Stakeholder Model


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